View All

Big Stretch Collection

The Big Stretch Collection celebrates that perfect, everyday moment when dogs stretch out and steal your heart. Simple, cozy, and full of personality—just like the dogs we love most.

SHOP NOW

The Duke Collection

In My Dog Era is the official merchandise provider of @lifewithduke2025. Duke's stolen millions of hearts and we think he'll steal yours too ❤️ Duke has been featured by the Washington Post, WGN, People, Newsweek and even SNL!

SHOP NOW
Find My Breed

About Us

In My Dog Era was created in honor of Wrigley, our family dog of 13 years. We’re a small, family-owned brand based in Tampa, Florida, built around the simple belief that dogs make us better humans.

Every purchase helps support rescue dogs, and everything we make is designed for people who love their dogs like family.

If that’s you, you’re in the right place.