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Big Stretch Australian Shepherd Sweatshirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
Dogs Are Dope - Women's Racerback Tanktop
Regular price $27.50 USDRegular price$35.00 USDSale price $27.50 USDSale -
Big Stretch Labrador Retriever - Hoodie
Regular price $44.50 USDRegular price$54.50 USDSale price $44.50 USDSale -
My Favorite People: Dogs - Women's Racerback Tanktop
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Duke, Honey Sweatshirt
Regular price From $39.50 USDRegular price$49.50 USDSale price From $39.50 USDSale -
Dogs Are Dope - Dog Lover Hoodie
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My Favorite People: Dogs - Dog Lover Hoodie
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Golden Retrievers Are My Spirit Animal Sweatshirt
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Let customers speak for us
Very easy to place my order and it was delivered really quickly. Very pleased!
Love my sweatshirt. Its well made, comfortable and warm fits perfect and Duke's picture is the best!
It’s so fun to wear my Duke Tshirt! I love it and I love Dukey!
Sweatshirt is thick but not overpowering. Size was perfect and picture of Dukie was the best! Love duke!
The item arrived in effective protective packaging. The mug is of good quality and reminiscent of that lovable dog's antics. Brings a smile to my morning coffee. Very happy with this purchase.
Big Stretch Collection
The Big Stretch Collection celebrates that perfect, everyday moment when dogs stretch out and steal your heart. Simple, cozy, and full of personality—just like the dogs we love most.
The Duke Collection
In My Dog Era is the official merchandise provider of @lifewithduke2025. Duke's stolen millions of hearts and we think he'll steal yours too ❤️ Duke has been featured by the Washington Post, WGN, People, Newsweek and even SNL!
Shop by Dog Breed
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Golden Retriever
The Golden Retriever is friendly, loyal, and endlessly loving with the people...
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Labrador Retriever
The Labrador Retriever is friendly, loyal, and endlessly eager to be part...
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French Bulldog
The French Bulldog is playful, affectionate, and full of personality. Living with...
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German Shepherd
The German Shepherd is intelligent, loyal, and deeply protective of the people...
About Us
In My Dog Era was created in honor of Wrigley, our family dog of 13 years. We’re a small, family-owned brand based in Tampa, Florida, built around the simple belief that dogs make us better humans.
Every purchase helps support rescue dogs, and everything we make is designed for people who love their dogs like family.
If that’s you, you’re in the right place.